Portals are access doors or gates which transport to other dimensions. The change from one dimension to another (or from one state of being to another), implicates a change of direction. As exposed in many traditions, there are three (3) states of being: Body + Mind + Spirit. You’ll appreciate is this Logotype: the word PORTALES divided in 3; a harmonic change of direction which forces you, in a subtle way, to read from left to right & from right to left; a repetition of the typographical composition 3 times, adding a change of weight to represent the transition from a coarse physical body to an ethereal spirit.
Sans Serif Typography: Akzidenz Grotesk designed by H. Berthold in Berlin 1896.